# Audience

How to access on Fynd Commerce
Commerce Panel → Sales Channel (select application) → Communication → Audience

## Introduction

This section is for creating an audience who will be the recipients of your communication campaigns. All the individuals in your audience will receive your message by Email or SMS that are run through your campaigns. For this, you can upload a CSV file containing the contact details of your target audience.

## Creating and Uploading an Audience

1. Click **Create**.
2. Click **Select & Proceed**.
3. Click **Download sample CSV** to download a sample CSV file.
4. Open the CSV file.
5. Enter the audience details in the file.
![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/platform-panel/communication/audience/adding-audience-details.png)
Figure 4: Adding Audience Details

If you wish to use variables in your email templates, add them as  header. For e.g., we have added **location** and **store_count** as mentioned in the screenshot above. There is no limit to the number of variables and headers you can create for emailers.
6. Save the file in your system.
7. Click **Choose file** to upload the saved file.
Alternatively, you can upload the CSV file using URL. This URL is the link of your file which you've uploaded on file hosting source.
8. Preview and verify the details of your audience.
![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/platform-panel/communication/audience/previewing-audience-details.png)
Figure 6: Previewing Audience Details

9. Click **Upload** if all the details are verified. Please wait until you get this message: **File uploaded successfully!**
10. Enter an appropriate **Audience Title**, **Description**, and **Tags** in **Details** section.
![QG2](https://cdn.pixelbin.io/v2/doc/original/searchlight/platform-panel/communication/audience/adding-details.png)
Figure 8: Adding Details

11. Click **Create**.
In this way, your audience list has been created successfully.