# Campaign

How to access on Fynd Commerce
Commerce Panel → Sales Channel (select application) → Communication → Campaign

## Introduction

This section is for creating communication campaigns for your target audience. Communication campaign is the core idea or the core message that you want to put across. These campaigns help in reaching out to your customers and potential leads. Moreover, it serves multiple purposes which include marketing and advertising through Email and SMS.

## Creating a Campaign

1. Click **Create**.
2. Select the campaign you wish to create (Email or SMS). In this case, we are creating an email campaign (Refer Figure 2).
3. Click **Select & Proceed**.
4. Enter campaign details.
  * Select an audience from the list (see [Audience](/commerce/docs/communication/audience) for more details).
  * Select an email header. This header is the column used during the creation of an audience (see [Creating an Audience](/commerce/docs/communication/audience#creating-an-audience) for more details).
  * Select an email template (see [Create Templates](/commerce/docs/communication/email) for more details).
  * 'Fynd' is the default provider that will send the emails. In case, if you have your own service provider, you may configure it in 'Communication → Providers' section to use the same for sending emails.
  * Give a title to your campaign.
  * Write a brief description.
  * Add maximum two tags.
  * Upon clicking this button, your campaign will be created successfully.


## Running a Campaign

1. Open the campaign that you have created in step 4 above.
2. Click schedule option.
3. Click **Run Now**.
4. Click **Yes**.
5. Click **Save**. Refresh the page to check the status.
As you can see, the campaign ran successfully. The status shows that the emails have been successfully delivered to all the members of our audience.
![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/platform-panel/communication/campaign/campaign-analytics.png)
Figure 8: Campaign Analytics

Congratulations! You've successfully ran a campaign.