# Meta Pixel ## Introduction The Meta Pixel extension provides you with the ability to monitor the actions of visitors on your website, by collecting data to help you track conversions from Facebook ads, optimize ads, create specific audiences for future ads and retarget individuals who have already taken action on your website. With this extension, managing various events such as adding items to a cart, adding items to a wishlist, making a purchase, and more, is made simple and straightforward. It also supports deduplication of events. Learn more about [deduplication](/commerce/docs/miscellaneous/deduplication). Prerequisite - A Meta (Facebook) Business account. If you don't have an account, click here to create. ## Steps to use Meta Pixel Extension 1. Go to Meta Business Manager. 2. Click **Log In**. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/1.png) Figure 1: Clicking Log In Button 3. Sign in with your Meta Business (i.e., Facebook Business) account. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/2b.png) Figure 2: Meta (Facebook) Business Sign In 4. Go to **Events Manager**. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/3.png) Figure 3: Meta Events Manager 5. Click **Connect data sources**. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/4.png) Figure 4: Connecting Data Sources 6. Select **Web** in the **Connect a new data source** popup. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/5.png) Figure 5: Selecting a Web Option 7. Click **Connect**. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/6.png) Figure 6: Clicking Connect Button 8. Enter suitable name for your pixel. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/7.png) Figure 7: Providing Suitable Pixel Name 9. Click **Create Pixel**. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/8.png) Figure 8: Clicking Create Pixel Button 10. Enter the URL of your website. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/9.png) Figure 9: Adding URL of Website 11. Click **Check**. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/9b.png) Figure 10: Clicking Check Button 12. (Recommended) Choose **Conversions API and Meta pixel** option. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/10.png) Figure 11: Choosing Recommended Option 13. Click **Next**. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/11.png) Figure 12: Clicking Next Button 14. Choose **Set up manually** option. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/12.png) Figure 13: Choosing Set Up Manually Option 15. Click **Next**. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/13.png) Figure 14: Clicking Next Button 16. Close the window titled **Connect website activity using the Conversions API**. 17. Go to **Settings** tab (Refer Figure 15). 18. Note down your **Pixel ID** as shown below. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/14.png) Figure 15: Noting Down the Pixel ID 19. Go to **Extensions** in Fynd Platform. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/15.png) Figure 16: Extensions Section - Fynd Platform 20. Click **Meta Pixel** extension. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/16.png) Figure 17: Meta Pixel Extension Once you have installed this extension, it will be available in the list here. 21. Select desired sales channel. Here, we have selected 'Sunglass Hut'. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/17.png) Figure 18: Selecting Desired Sales Channel In the upcoming sections, you'll learn more about various features available in Meta Pixel extension. ### Meta Pixel & Conversions API Click **Meta Pixel & Conversions API** widget. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/18.png) center em Figure 19: Meta Pixel & Conversions API Widget br * Turn ON the toggle button to activate meta pixel for a sales channel. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/19.png) Figure 20: Activating Meta Pixel Extension * **Meta Pixel** ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/20.png) Figure 21: Configuring Meta Pixel Settings * **GTM Tracking** - Turn ON the toggle button if you have added Meta Pixel to GTM (Google Tag Manager). * **Meta Pixel ID** - Enter the meta pixel ID (which you have noted down in step 18) here. This field cannot be edited if you have turned ON the GTM tracking. * **Save** - Upon clicking this button, your configuration will be saved. * **Conversions API** ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/21.png) Figure 22: Configuring Conversions API Settings * Turn ON the toggle button to activate server-side conversion tracking using Conversions API. * **Meta Pixel ID** - Enter the meta pixel ID (which you have noted down in step 18) here. This field cannot be edited if you have turned ON the GTM tracking. * **Access Token** - Enter the access token present in your Meta Business Manager console (Refer Figure). ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/22.png) Figure 23: Adding the Access Token You can click 'Generate access token' to create access token for your Conversions API in Meta Business Manager console. * **Test Events Code** - Enter the test event code present in your Meta Business Manager console (Refer Figure). ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/23.png) Figure 24: Adding the Test Events Code * **Test** - Upon clicking this button, you can send the test event to your Meta Business Manager console. You can visit the Meta Business Manager and verify that your events are being received correctly. * **Save** - Upon clicking this button, your configuration will be saved. Learn more about Conversions API. ### Event Manager Click **Event Manager** widget. Using this feature, you can enable/disable a response for any event by using the toggle button and save your configurations. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/24.png) center em Figure 25: Event Manager Widget br #### Meta Pixel Events It supports the following events. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/25.png) center em Figure 26: Configuring Meta Pixel Events br * Add To Cart * Add To Wishlist * Inititate Checkout * Purchase * Search * View Content #### Meta Conversion Events It supports the following events. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/26.png) center em Figure 27: Configuring Meta Conversion Events br * Add To Cart * Add To Wishlist * Inititate Checkout * Purchase * Search * View Content It might take up to 24 hours to reflect events on your Meta Business Manager console. ## Output You can test Pixel in the **Events Manager** section of your Meta Business account. Go to **Test events** tab, enter your website URL, and click **Open Website**. Perform actions such as viewing a product, adding to cart, checking a product, or purchasing a product, to view the results in the **Test events** tab. ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/27.png) center em Figure 28a: Go To Test Events Tab br ![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/extensions/meta-pixel/28.png) center em Figure 28b: List of Received Events br