# Get Found on Search

SEO settings control how each page of your store appears in search engine results. They are configured per page: set them separately for your homepage, product pages, collection pages, and so on.

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## Opening SEO settings

In the configuration panel, select **SEO**. The SEO configuration of the page opens on the configuration panel.

## SEO title

The title shown in Google search results and browser tabs.

* **Aim for:** 45–60 characters
* A character counter shows your current length.
* A hint appears if you're outside the recommended range.


**To write it yourself:** click the field and type.

**To generate with AI:** click the **AI icon** next to the field. The AI produces a title based on your page content. Review it, adjust tone or length if needed, and click **Apply**. See [Write Your Content](/commerce/docs/manage-website/appearance/theme-editor/write-your-content) for full AI writing options.

#### Best practices

* Include your main keyword naturally - do not repeat it multiple times.
* Put the most important word or phrase near the beginning.
* Avoid generic titles like "Home" or "Products" — be specific.


## SEO description

The short summary shown under your page title in search results. It doesn't directly affect ranking, but it affects whether people click through.

* **Aim for:** 120–160 characters
* A character counter shows your current length.
* A hint appears if you're outside the recommended range.


**To write or generate:** same as the meta title: edit directly or use the AI icon.

#### Best practices

* Write it like ad copy — it won't affect your ranking, but it directly affects whether someone clicks.
* Include a clear benefit or call to action (e.g., "Free shipping on orders over ₹499").
* Avoid duplicating the meta title.


## Search result preview

Below the title and description fields, a live preview shows exactly how your page will look in a Google result: including the title, URL path, and description. It updates as you type.

## Advanced SEO

Click **Advanced SEO** to expand additional settings.

### Canonical URL

If the same page can be reached through more than one URL, search engines may treat them as separate pages and split your ranking between them. Setting a canonical URL tells search engines which version is the "official" one to index.

For example, your Product Listing Page (PLP) might be accessible as `/products`, `/products?category=rompers` and `/products?brand=nike` — three different URLs, all showing essentially the same page with different filters applied. Without a canonical URL, search engines may index all three separately, weakening your ranking for each. In this case, set the canonical URL to `/products` — the clean base URL without any filters or sorting parameters — so all ranking signals point to one page.

Enter just the path. Your store domain is added automatically.

#### Best practices

* Set a canonical URL on any page that can be reached with URL parameters such as filters, sorting, or tracking codes.
* Always point to the cleanest, most permanent version of the URL.


### Sitemap

Controls how this page appears in your store's sitemap submitted to search engines.

| Setting | Options | What it tells Search engines |
|  --- | --- | --- |
| **Priority** | 0.1 – 1.0 | How important this page is relative to others. 1.0 = most important. |
| **Change frequency** | never / yearly / monthly / weekly / daily / hourly / always | How often the content is updated (a hint, not a guarantee). |


#### **Recommended priorities**

* Home page: 1.0
* Key collection pages: 0.8–0.9
* Individual product pages: 0.6–0.7
* Blog posts: 0.4–0.6
* Policy pages: 0.1–0.3


#### Best practices

* Set change frequency to **weekly** or **daily** for pages that update often (e.g., collections, homepage).
* Set it to **monthly** or **yearly** for stable pages like About Us or policy pages.
* Do not set all pages to priority 1.0 - search engines treat this as meaningless if everything is equally "important".


### Breadcrumbs

Breadcrumbs are the trail of links that appear in Google search results just below the page title — for example:

**Home > Women > Dresses**

They help shoppers instantly understand where a page sits within your store, and clicking them in search results takes them directly to that level. Pages with breadcrumbs tend to have higher click-through rates because they give more context than a bare URL.

To set up breadcrumbs for a page:

1. Click the **Breadcrumbs** section.
2. Click **Edit** to open the breadcrumb builder.
3. Add each step in the trail by selecting the type of the step and the value - example - type of step is brand and value is Nike.
4. Click **Save**.


#### Best practices

* Always start the trail with **Home** and link it to `/`.
* Keep labels short and matching the actual page name - avoid custom or abbreviated text.
* The last item in the trail should match the current page title.


### Meta tags

Meta tags are hidden instructions in your page that control how it appears when shared on social media or how search engines treat it. They are not visible to shoppers on your storefront — they only affect search engines and platforms like Facebook, WhatsApp, and Twitter.

**To add a tag manually:**

1. Click **+ Add Meta Tag**.
2. Enter the **name or property** (what the tag is for) and the **content** (its value).
3. Repeat for any additional tags.


**To generate with AI:** click the **AI icon** in the Meta tags section. The AI suggests relevant meta tags based on your page content - review and apply the ones you need.

#### **Common use cases**

| What you want to do | Name | Content |
|  --- | --- | --- |
| Control the title shown when shared on Facebook or LinkedIn | `og:title` | Your page title |
| Control the description shown on social shares | `og:description` | A short summary of the page |
| Control the image shown on social shares | `og:image` | Full URL of the image |
| Control how the page appears when shared on Twitter/X | `twitter:card` | `summary_large_image` |
| Stop a page from appearing in search results | `robots` | `noindex` |


#### Best practices

* Add `og:title`, `og:description`, and `og:image` to any page you share on social media - without them, platforms pick content arbitrarily.
* Use a high-quality image for `og:image` (minimum 1200×630 px) for the best appearance when shared.
* Use `robots: noindex` on pages you do not want appearing in search results, such as internal landing pages or thank-you pages.


## Related

* [Write Your Content:](/commerce/docs/manage-website/appearance/theme-editor/write-your-content) AI writing tools for meta titles and descriptions.
* [Build Your Pages:](/commerce/docs/manage-website/appearance/theme-editor/build-your-page) structure your pages before optimizing them.