# Creating a Sales Channel

How to access on Fynd Commerce 
Commerce Panel → New Sales Channel (click the `+` button) → (Choose New Application under Online store)

## Introduction

By creating a new sales channel, you get a fully-functional e-commerce website available as an online store for your customers.

## Steps to create an online store

1. To create a new application, click the **`+`** button next to **Sales Channel**.
2. Fill the details: **Name** and **Description**
3. Choose the brands whose products you want to display in your application. The brands you opted for in the **Profile** section of your business account appear here.


* Select the origin of your inventory. In simple words, you can select more than one company or store whose inventory you want to display in your application.
  * **Companies**: Select the company from where you want to fetch the inventory and display them to your users. If you enable **Other Selling Option**, you can select the product inventory of more than one company, using the **Company List** drop-down.
  * **Store**: Select the stores from where you want to fetch the inventory and display them to your users. If you enable **Other Selling Option**, you can receive the product inventory of stores that belong to other companies, using the **Store List** drop-down.


* For getting a free web address, search your preferred subdomain (e.g. *crockomart*) and a list of suggestions appear.
* Select a domain from the list of available domains, e.g. *fynd.io*
* Choose an available URL from the list. This will become the URL of your website, e.g. *crockomart.fynd.io*


Your newly created application will be added to the list of sales channels.

The new website will be available for the public to browse.

![QG1](https://cdn.pixelbin.io/v2/doc/original/searchlight/platform-panel/predefined-domain/website.png)

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Figure 9: Application Created Successfully
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You have successfully created your online store. With this application you can proceed to do the following:

* Use marketing and communication tools
* Configure and apply your favourite themes
* Explore the in-built analytics
and much more...


Click [here](/commerce/docs/manage-website/analytics/dashboard) to know more about the application-level configurations.