# Overview

Your **Fynd Commerce  Online Store** is the customer-facing website where you showcase and sell your products. It is fully customizable and built to deliver a seamless shopping experience across devices.

With the storefront, you can:

* **Create a Website** using ready-to-use themes and flexible design tools.
* **Map a Domain** - use a predefined domain or connect your custom domain.
* **Control Listings** to manage which products are visible to customers.
* **Customize Appearance** by editing themes, layouts, banners, and navigation.
* Enable **Progressive Web App (PWA)** features for a mobile app-like experience.
* Set up **Authentication** options including guest login, Google/Facebook login, and session control.
* Improve **Search Engine Optimization (SEO)** using built-in tools and redirection settings.
* Add and manage **Products** with detailed configuration, pricing, and inventory options.
* Enable smart **Search** with re-ranking, synonyms, and attribute-based filtering.
* Access **Other Configurations** like cart behavior, legal documents, and customer privacy settings.