# Average Transaction Value

How to access on Fynd Commerce 
Commerce panel → Sales Channel (select application) → Marketing → Offers

## What Is It?

The Average Transaction Value offer is designed to increase your average order value by rewarding customers who cross a spend threshold based on MRP (Maximum Retail Price). When the cart’s MRP crosses the Minimum Cart Value, the customer receives free items up to a maximum Free Gift Amount.

Unlike Free Gift Items (which uses effective selling price), this offer evaluates eligibility using the MRP of items.

## When to Use It

* Campaigns targeting full-price (MRP) purchases
* Free merchandise on high-value carts
* AOV (Average Order Value) growth campaigns
* Loyalty rewards based on MRP spend


## Key Parameters

| Parameter | What It Means |
|  --- | --- |
| Minimum Cart Value (MCV) (required) | Minimum cart value based on MRP |
| Discount Items (DI) (required) | Number of items eligible as free |
| Free Gift Amount (FGA) (required) | Maximum discount/free value |


## Discount Formula


```id="atv-formula"
Coupon Discount = Min(FGA, SUM(DImrp(all)))
```

Where:

* DI = Discounted items
* FGA = Free gift amount (cap)
* DImrp(all) = Sum of MRP of DI items


## Worked Example

**Offer:** Spend ₹9,999 (MRP), get ₹999 free

| Item | MRP |
|  --- | --- |
| Item 1 | ₹4,499 |
| Item 2 | ₹3,999 |
| Item 3 | ₹4,800 |


### Calculation

| Details | Value |
|  --- | --- |
| Total MRP | ₹13,298 |
| MCV | ₹9,999 |
| Eligible? | Yes |
| FGA | ₹999 |
| Discount | ₹999 |
| Customer Pays | ₹12,299 |


## Field-by-Field Setup Example

**Scenario:** ₹999 free above ₹9,999

* Offer Title: Spend ₹9,999, Get ₹999 Free
* Short Description: Get ₹999 worth free products
* Mode: Auto-Applied
* Minimum Cart Value: 9,999
* Discount Items (DI): 3
* Free Gift Amount (FGA): 999
* Customer Type: All


## Sample Coupon Names

* FREEITEM999 — Spend ₹9,999, get ₹999 free
* FREEGIFT500 — Free items above ₹4,999