# Image Guidelines

### Generic guidelines

| Parameter | Description |
|  --- | --- |
| Size | Image size should be between 500 Kb to 1 MB |
| Image Dimension | Image dimensions: 1080 x 1440 or more. Image resolution: 72 dpi or more. The aspect Ratio should be maintained to 3:4 |
| Format | Only JPEG file format is allowed |
| Background | Image should be in white/light grey |
| Subjective Guidelines | Images should not contain price tags, stickers or the product tag |
| Image Quality | Images should not be cropped, extended or elongated |
| Image Quality | Blurred, pixelated images are not allowed |
| Image Quality | No part of the product must be out of focus |
| Illustrations | No text/watermark are allowed in the image |
| Subjective Guidelines | Photoshopped images of celebrities are not allowed on products |
| Subjective Guidelines | The image shouldn’t contain any offensive or objectionable items |


### Apparel guidelines

| Parameter | Description |
|  --- | --- |
| Background | Light grey background with a soft shadow is required, white background will not be accepted |
| Angles | Front, side, and back view is mandatory, if the apparel has detail (e.g. pattern or embroidery) then that should be displayed as a separate image and not as cropped/zoo |
| Fitting | Models wearing ill-fitting (loose or extremely tight) garments are not allowed as the product loses its aesthetics |
| Lighting | Avoid using hard lighting as it can change the color of the product, use soft lighting with natural shadows |
| Product Condition | Product must not contain any creases or folds, use properly ironed apparel |
| Tone | The skin tone of the model should be consistent throughout the image |
| USP | Product USP must not be hidden/covered with hands |
| Styling | Styling should be crisp, clean and well fitted |


### Accessories guidelines

| Parameter | Description |
|  --- | --- |
| Image Frame | A 1-2 inch gap (in case of sunglasses) and a 4-5 inch gap (other accessories) must be provided between the product and image frame |
| Product Condition | The product should not contain any dust, stains, scratches, text engraving |
| Image Quality | The image should not contain any product reflection |
| Lighting | Colour and lighting should be consistent throughout the image |
| Count | For makeup products, at least 2 images are required |
| Count | For wallets, 6 images (front, back, open, open back, detail) images shot under white background and natural shadow are required |


### Footwear guidelines

| Parameter | Description |
|  --- | --- |
| General Guideline | The image must have only the right-leg footwear |
| Angles | Front, back, side, angled and detailed shot are required |
| Product condition | Footwear must not contain any dust, stains, smudges, text engraving |
| Image Quality | Images must not be mirrored |