# User Roles and Responsibilities in Endless Aisle

### **1. Store Staff**

Frontline employees who interact directly with customers.

* Search and view product information across all stores and warehouses.
* Place customer orders when items are unavailable in-store.
* Manage payments, fulfilment preferences, and order confirmations.
* Assist customers with real-time updates on order status.


### **2. Customer**

Shoppers who wish to purchase products not available at the store.

* Browse and select products with assistance from store staff.
* Choose between **home delivery**, **store pickup**, or **curbside collection**.
* Receive instant order confirmations and digital receipts.
* Track order updates through notifications or customer service.


### 3. **Admin (Head Office)**

The central operations and management team.

* Configure product visibility, pricing, and inventory synchronization.
* Manage system integrations, permissions, and access control.
* Monitor order trends, store performance, and staff activity reports.


### **4. Operations / Inventory Team**

The logistics and backend fulfilment teams.

* Track inventory levels in real time across the retail network.
* Manage fulfilment and dispatch workflows efficiently.
* Handle returns, replacements, and restocking processes.


### **5. CSM / Business Team**

The customer success and business strategy teams.

* Review performance reports and adoption metrics.
* Assess the feature’s contribution to sales uplift and customer satisfaction.
* Identify process improvements and training needs across stores.