# Overview

Your **Fynd Commerce  Storefront** is the online home for your business. It allows you to build a branded digital presence, showcase your product catalog, and offer a seamless shopping experience for your customers. From customization and domain setup to managing payments, orders, and delivery, the storefront is your central hub for selling online.

Whether you're targeting consumers (D2C), businesses (B2B), or omnichannel experiences (POS, kiosks, marketplaces), the Fynd Commerce  storefront is designed to scale with you.

## What You Can Do with the Storefront

With your storefront, you can do more than just sell products you can manage your full ecommerce workflow. Here’s what the Fynd Commerce  storefront offers:

### Design and Customization

* Choose and apply mobile-optimized **themes** from a growing theme library
* Customize layouts using the built-in **Page Editor** (no coding needed)
* Personalize your storefront with banners, sliders, and content pages
* Add a **custom domain** to establish a branded presence


### Product Discovery and Browsing

* Display products using smart sorting, filtering, variants, and comparison
* Set up **collections**, categories, and merchandising strategies
* Control product visibility across different parts of the site


### Authentication and Checkout

* Enable guest checkout and login via Google or Facebook
* Configure checkout experience, cart settings, and buy box rules


### Payments and Logistics

* Integrate with multiple **payment gateways** including Fynd Pay, UPI, wallets, and COD
* Set up **shipping rules, delivery partners, packaging types**, and fulfillment logic
* Handle **returns and refunds** using built-in workflows


### Multichannel Selling

* Launch and manage **multiple storefronts** (for B2C, B2B, POS, kiosks, etc.)
* Customize each storefront based on sales channel requirements


### Extensions and Themes

* Install **extensions** to add extra capabilities like marketing tools, payment providers, WhatsApp integration, and analytics
* Browse and apply new **themes** from the theme library to refresh your storefront's design


### Order and Customer Management

* Process orders from a central dashboard: create, split, return, or cancel shipments
* Track delivery, communicate via SMS, and manage escalations
* View complete customer profiles and order histories


### Analytics and Insights

* Access real-time **dashboards and reports** to understand sales, traffic, and performance
* Schedule reports for different teams or time windows


## Who Is It For

The Fynd Commerce  storefront is available for all merchants across all plans. Some advanced features such as WhatsApp integration or larger email quotas may depend on your subscription tier. To learn more, visit the [Pricing Plans](#) page.