# Create Tier

**Tiers** allow you to gamify your loyalty program by segmenting customers into different levels (e.g., Bronze, Silver, Gold). By attaching exclusive benefits and prestige to higher tiers, you encourage customers to increase their engagement and spending to unlock the next level of status.

### Steps to Create a Tier

1. **Initiate Tier Setup** - Navigate to the **Tier Management** section and click on **Create Tier** to begin configuring a new level for your program.


Initiate Tier Creation
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Figure 1: Rewards Tier Creation
1. **Define Tier Identity** - Enter a distinct **Tier Name** (e.g., "Gold Member"). This name will be visible to customers and should reflect the prestige of the level.


Define Tier Name
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Figure 2: Tier Name
1. **Set Upgrade Criteria (Entry Rules)** - Define the **Upgrade Criteria**. These are the milestones a customer must hit to enter this tier (e.g., "Earn 5000 points" or "Spend $1000"). This acts as the gatekeeper for the tier.


Set Entry Requirements
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Figure 3: Entry Requirements
1. **Configure Maintenance Criteria (Retention Rules)** - Establish the **Maintenance Criteria**. These are the conditions a user must meet within a specific timeframe to *remain* in this tier. This ensures that only active customers retain high-value status.


Configure Retention Rules
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Figure 4: Configure Retention Rules
1. **Upload Visual Badge** - Add a **Tier Icon**. Upload a distinct image or badge that visually represents the tier in the user's profile app (e.g., a gold shield for the Gold tier).


Upload Visual Badge
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Figure 5: Upload Visual Badge
1. **Finalize and Save** - Review all criteria to ensure the progression logic is sound. Click **Save** to publish the tier to your loyalty structure.


Finalize Tier Setup
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Figure 6: Finalize Tier Setup