# Earn Rules

The **Earn Rules** engine is the core of your loyalty program. It defines the specific behaviors - such as making a purchase, signing up, or referring a friend - that reward your customers with points. By configuring these rules, you can drive desired user actions and increase retention.

1. **Initialize Rule Configuration** - Navigate to the Rewards or Earn Rules section of the dashboard. Click on **Continue** or **Add Rule** to begin the configuration process.


Initiate Earn Rule Creation
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Figure 1: Initiate Earn Rule Creation
1. **Select Trigger Type** - Choose the specific activity that will trigger the reward. The available options typically include:
  * **Order:** Rewards customers for completing a purchase.
  * **Sign Up:** A one-time reward for registering a new account.
  * **Referrer:** Rewards existing users when they successfully invite others.


For this guide, select **Order** to configure a purchase-based rule.

Select Rule Trigger
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Figure 2: Select Rule Trigger
1. **Define Rule Identity** - Enter a clear **Title** for the rule (e.g., "Standard Purchase Rewards"). This helps you identify the rule in your internal dashboard.


Enter Rule Title
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Figure 3: Enter Rule Title
Next, add a customer-facing **Description**. This text may appear in the user's loyalty history or info screens, so ensure it clearly explains how they earned the points.

Add Customer Description
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Figure 4: Add Customer Description
1. **Configure Reward Logic** - Select the **Reward Type** to determine how points are calculated:
  * **Fixed:** A set amount of points per action (e.g., 50 points per order).
  * **Percentage/Ratio:** Points calculated based on the order value (e.g., 1 point for every $10 spent).


Select Reward Logic
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Figure 5: Select Reward Logic
Based on the type selected, enter the **Reward Amount** (the specific value or percentage).

Define Point Value
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Figure 6: Define Point Value
1. **Set Frequency Limits** - Configure **Earning Frequency Limits** to control abuse or manage costs. You can restrict how many times a single user can trigger this rule within a specific timeframe (e.g., "Max 1 reward per day").


Set Frequency Limits
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Figure 7: Set Frequency Limits
1. **Determine Activation Timing** - Set the **Points Activation Time**. This determines when the points become available for redemption after the purchase. Adding a delay (vesting period) is recommended to account for potential return windows.


Set Activation Timing
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Figure 8: Set Activation Timing
1. **Save Changes** - Finally, review your settings and toggle the status to **Active**. Click **Save** to launch the rule.


Enable and Save Rule
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Figure 9: Enable and Save Rule