Image aspect ratio must be 1:1.25 and image should be more than 1000 pixels in both height and width
Resolution
Resolution must be 72 dpi
Format
Images can be in JPEG or PNG format
Background
Any light background colour including white are acceptable
Subjective Guidelines
Images must not contain any objectionable or offensive material
Tags
Images must not contain any brand URL, promotional text, price tags or watermarks
Frame
The product must fill 80-85% of the image frame for all angles, 100% for detail shot
Shadows
Product must contain natural shadows to show depth
Duplicates
Duplicate images are not allowed for any angles
Subjective Guidelines
Infringement not allowed in the image i.e. Usage of image without permission/license or identical recreation of image
Apparel Guidelines
Paramater
Description
Angles
Mandatory angles for the product are Front view, Side, Back and Detail view. Number of angles can differ based on the product
Image Sequence
For image sequencing, column for ‘MODEL field’ in VMS template is for primary/ first image, followed by MODEL2, MODEL3 for additional images. SWATCH image of product has to be updated only in SWATCH field
Product Condition
Product must not contain any creases or folds, use properly ironed apparel
First Image
A cropped image is required as first image for Bottom wear/ Top wear, to fill image frame with the item on sales
Mannequins
Mannequins, ghost mannequin or pack images as First image are not acceptable
Celebrity Images
Celebrity images are allowed only with authorization
General Guideline
For Models, head cut from base of the nose is allowed