# Amazon Marketplace Channel

Amazon is one of the world's largest and most mature e-commerce marketplaces, offering massive customer reach across North America, Europe, India, Japan, Australia and other global regions. This configuration guide outlines the steps and features required to seamlessly connect to Amazon Seller Central using Fynd Konnect. It covers the onboarding flow, required configurations, key processes, and troubleshooting.

### Role of Fynd Konnect & Supported Touchpoints

Fynd Konnect serves as the central platform between sellers and Amazon, offering a plug-and-play channel to enable:

Order Creation & Updates
Konnect polls newly created orders from Amazon every few minutes and imports them into your Fynd Commerce account for seamless processing

End-to-End Order Processing
Complete order lifecycle management from confirmation to shipping, with automated status updates between Fynd Commerce and Amazon

Cancellation Flows
Customer and seller-initiated cancellations sync bidirectionally between Fynd Commerce and Amazon Seller Central

Real-time Inventory Sync
Enable Inventory Sync in the channel settings, and Konnect keeps Amazon stock levels up to date in near real time, preventing both overselling and underselling

Inventory Reconciliation
The Reconciliation panel compares quantities in Fynd Konnect and Amazon, highlights deltas, and lets you force-reconcile when needed, scoped to the selected Amazon account

Real-time Price Sync
Automated price synchronization ensures your Amazon listings reflect the latest pricing from your Fynd Commerce catalog

Returns & RTO Management
Enable Return Sync to ingest customer returns and RTO flows so that reverse logistics stay aligned automatically across platforms

Multi-seller & Multi-location
Map multiple Amazon seller accounts and fulfillment centers under a single company, supporting both FBA and Self Ship models

### Process Flow Summary

1. **Authentication & Credential Validation** - Sellers provide Amazon Seller Central credentials and SP-API keys to establish secure API connection.
2. **Catalog Sync** - Manual Map or Bulk Map SKUs with Amazon catalog, ensuring mandatory fields like ASIN, UPC, and product attributes are populated.
3. **Real-time Inventory & Price Updates** - Automated sync keeps stock levels and pricing consistent across platforms with configurable safety thresholds.
4. **Order Polling** (real-time) - System continuously monitors Amazon for new orders and imports them into your Fynd Commerce account.
5. **Order Confirmation & Fulfillment** - Orders auto-confirm based on inventory availability and route to appropriate fulfillment centers (FBA/FBM).
6. **Shipping & Tracking Updates** - Real-time status updates flow bidirectionally between Fynd Commerce and Amazon, including tracking numbers.
7. **Return & Refund Processing** - Automated handling of customer returns, refunds, and A-to-Z Guarantee claims across both platforms.
8. **Performance Monitoring** - Continuous monitoring of account health, order metrics, and reconciliation reports.


### Delivery Models Supported

This Channel integration in Fynd Konnect supports both Amazon fulfillment models:

- **Fulfillment by Amazon (FBA)** - Amazon warehouses and ships your products
- **Fulfillment by Merchant (FBM)** - You warehouse and ship your products


### What's Next?

1. **Already configured your Amazon Channel on Fynd Konnect?** Head over to our [Configuration Checklist](/konnect/channels/marketplaces-webstores/amazon/configuration-checklist) to make sure everything is set before Go Live!
2. **Ready to onboard?** Start by creating your Amazon Seller Central account. You can refer our handy guide [here](/konnect/channels/marketplaces-webstores/amazon/seller-onboarding).
3. **Already have an Amazon Seller Central account?** Next step is to configure Amazon Channel on Fynd Konnect. Head over to our comprehensive guide [here](/konnect/channels/marketplaces-webstores/amazon/configuration).
4. **Stuck somewhere?** Check out our [Troubleshooting Guide](/konnect/channels/marketplaces-webstores/amazon/troubleshooting#) or browse the [FAQs](/konnect/channels/marketplaces-webstores/amazon/faqs). If you are still having issues, reach out to us at [help@fyndplatform.com](mailto:help@fyndplatform.com).