# Google LIA Channel

## Introduction

Consumers increasingly search online for products available near them. Without real-time store data, your products risk going unseen. That’s where Google’s Local Inventory Ads (LIA) and Free Local Listings (FLL) come in. These programs allow merchants to display local product availability, price, and store details across Google Search, Maps, and Shopping.

The Fynd’s Google LIA Channel bridges your store’s Inventory Management System (IMS) with Google Merchant Center (GMC) by acting as a certified POS Data Provider. It automates the entire inventory sync process using Google’s Content API, ensuring your in-store product listings stay fresh, accurate, and visible to nearby shoppers.

## Why Use the Fynd Konnect?

1. **Official Google POS Data Provider**
2. **Automated inventory sync** - no manual uploads or spreadsheets
3. **Fastest time-to-go-live** among other LIA aggregators
4. **ERP, WMS, OMS compatibility** via unified Fynd Konnect extensions
5. **Free Local Listings** with optional paid LIA campaigns


Whether you are a D2C brand, chain retailer, or omnichannel partner, Fynd makes your in-store products discoverable on Google, with no technical overhead.

## Fynd's Role & Supported Touchpoints for LIA Program

Fynd simplifies Google Local Inventory Ads by serving as your Local Inventory Data Provider, seamlessly connecting your in-store inventory with online shoppers.

Daily Inventory & Product Feed Sync
We handle the critical daily synchronization of your in-store inventory and product data directly with Google Merchant Center (GMC) via the Content API, ensuring real-time stock accuracy.

Complete Feed Configuration
We configure and manage all required feeds -- Primary Product Feed, Local Product Inventory Feed, and Store Feed -- fully compliant with Google’s specifications.

Proactive Diagnostics & Monitoring
Our system continuously monitors feed performance within GMC, identifying and resolving any disapprovals or policy violations before they impact visibility.

Effortless GMC-GBP–Google Ads Linking
We link your Google Merchant Center, Business Profile, and Ads accounts to ensure your in-store products and campaigns run seamlessly across Google surfaces.

API-Based Provider Setup
As an approved Local Inventory Data Provider, Fynd handles API-based setup directly in GMC, eliminating manual configuration tasks.

Dedicated Onboarding Assistance
Our onboarding team supports you through every stage, from initial setup to live launch, ensuring a smooth and error-free transition.

Technical Troubleshooting & Optimization
We provide end-to-end technical troubleshooting and continuous data optimization for improved ad relevance and listing accuracy.

Reducing Operational Burden
By automating complex data and integration workflows, Fynd minimizes manual effort, letting your team focus on core retail operations.

## Configuration and Features

1. **Multi-brand Support:** Single setup supports multiple store chains.
2. **Automated Feed Mapping:** Intelligent mapping of store, product, and inventory data.
3. **Real-time Diagnostics:** Monitor feed syncs, inventory freshness, and data validation from Konnect.
4. **Google Account Linking:** Simplified configuration for Merchant Center, Business Profile, and Ads.


## Process Flow Summary

1. Register and configure your Google Merchant Center (GMC).
2. Verify and link your Google Business Profile (GBP).
3. Grant access to Fynd (`gmc@gofynd.com`).
4. Fynd links accounts and configures POS provider setup.
5. Inventory and product feeds begin syncing automatically via API.
6. Optional Google Ads linking for Local Inventory Ads.
7. Continuous monitoring and optimization of feeds.


## What’s Next?

1. **Ready to go live on Google LIA?** Review our [Pre-Onboarding Checklist](/konnect/channels/marketplaces-webstores/google-lia/pre-onboarding-checklist) to ensure all requirements are met.
2. **Start Here:** [Register on Google Merchant Center](/konnect/channels/marketplaces-webstores/google-lia/register-on-gmc) and follow our setup guide to link your GMC, GBP, and Google Ads accounts.
3. **Need help setting up on Fynd?** Learn how to configure the Sales Channel on Fynd Commerce and the Google LIA Channel in our detailed [guide](/konnect/channels/marketplaces-webstores/google-lia/configure-on-konnect).
4. **Facing issues?** Visit our [Troubleshooting Guide & FAQs](/konnect/channels/marketplaces-webstores/google-lia/troubleshooting-faqs) for quick resolutions.