Image dimensions: 1080 x 1440 or more. Image resolution: 72 dpi or more. The aspect Ratio should be maintained to 3:4
Format
Only JPEG file format is allowed
Background
Image should be in white/light grey
Subjective Guidelines
Images should not contain price tags, stickers or the product tag
Image Quality
Images should not be cropped, extended or elongated
Image Quality
Blurred, pixelated images are not allowed
Image Quality
No part of the product must be out of focus
Illustrations
No text/watermark are allowed in the image
Subjective Guidelines
Photoshopped images of celebrities are not allowed on products
Subjective Guidelines
The image shouldn’t contain any offensive or objectionable items
Apparel guidelines
Parameter
Description
Background
Light grey background with a soft shadow is required, white background will not be accepted
Angles
Front, side, and back view is mandatory, if the apparel has detail (e.g. pattern or embroidery) then that should be displayed as a separate image and not as cropped/zoo
Fitting
Models wearing ill-fitting (loose or extremely tight) garments are not allowed as the product loses its aesthetics
Lighting
Avoid using hard lighting as it can change the color of the product, use soft lighting with natural shadows
Product Condition
Product must not contain any creases or folds, use properly ironed apparel
Tone
The skin tone of the model should be consistent throughout the image
USP
Product USP must not be hidden/covered with hands
Styling
Styling should be crisp, clean and well fitted
Accessories guidelines
Parameter
Description
Image Frame
A 1-2 inch gap (in case of sunglasses) and a 4-5 inch gap (other accessories) must be provided between the product and image frame
Product Condition
The product should not contain any dust, stains, scratches, text engraving
Image Quality
The image should not contain any product reflection
Lighting
Colour and lighting should be consistent throughout the image
Count
For makeup products, at least 2 images are required
Count
For wallets, 6 images (front, back, open, open back, detail) images shot under white background and natural shadow are required
Footwear guidelines
Parameter
Description
General Guideline
The image must have only the right-leg footwear
Angles
Front, back, side, angled and detailed shot are required
Product condition
Footwear must not contain any dust, stains, smudges, text engraving