Images should not contain price tag, stickers or the product tag
Image Quality
Images should not be cropped, extended or elongated
Image Quality
Blurred, pixelated images are not allowed
Image Quality
No part of the product must be out of focus
Props
Solo product should be displayed without additional props
Illustrations
No text/watermark are allowed in the image
Subjective Guidelines
Photoshopped images of celebrities are not allowed on products
Subjective Guidelines
Image shouldn’t contain any offensive or objectionable items
Comparison
Image should not contain ratings and comparison with other brands
Image Count
Minimum 2 images are required, 3 is preferred, the number may depend on the product
Apparel guidelines
Paramater
Description
Product Display
Product should be displayed without packing
Background
Light grey background with soft shadow is required, white background will not be accepted
Angles
Front and back view images are mandatory, Side images are good to have (optional)
Fitting
Models wearing ill fitted (loose or extremely tight) garments are not allowed as the product looses its aesthetics
Lighting
image should not be taken under heavy/extremely bright lights, lighting should be soft and as natural as possible
Product Condition
Product must not contain any creases or folds, use properly ironed apparel
Tone
Model should have the same skin tone throughout the images
Model
Same model should be used for all shots of the product
Mannequin
Mannequin images are not allowed
Count
If the product contains more than 1 unit, then the first image should showcase all the units
Pockets
Pocket view (in case the product has pockets) is good to have
Accessories guidelines
Paramater
Description
Angles
Mandatory front and back images, angled shot (in case of sunglasses) is mandatory
Casing
Product casing (if provided) is mandatory for certain items, for e.g. sunglasses
Product Condition
Product should not contain any dust, stains, scratches, text engraving
General Guideline
Model should not be wearing any other accessory other than the product
Lighting
Colour and lighting should be consistent throughout the image
Wearing accessories
A model wearing the accessory is good to have (optional)
Footwear guidelines
Paramater
Description
Angles
Mandatory front, back and angled shot is required, Top and sole image is required, A side and a zoomed view is good to have (optional). Tip and heel shots are mandatory for sandals
Model
A model wearing the shoe is good to have (optional)
Fitting
The footwear must fit the model (sizing should be perfect)
Accessories
Heave accessories should not be included in the image
Mannequin
Mannequin shots should be avoided, use real models.