Meesho Channel
Meesho is India's leading social commerce platform that empowers small businesses, resellers, and individual entrepreneurs to reach consumers through multiple channels including WhatsApp, Facebook, Instagram besides its mobile app and website. This marketplace is perfect for:
- Small businesses seeking cost-effective online expansion
- Individuals looking to generate income through reselling
- Entrepreneurs targeting price-sensitive customers
- Social sellers wanting to monetize their networks
Role of Fynd Konnect & Supported Touchpoints
Fynd Konnect acts as the omni-channel platform between sellers and Meesho, offering a plug-and-play connection to enable:
Auto SKU Mapping & Bulk Upload
Quickly match your SKUs to Meesho’s catalog via auto-mapping or bulk file upload and minimize the manual effort
Real-time Inventory Sync
Enable Inventory Sync in the channel settings, and Konnect keeps Meesho stock levels up to date in near real time, preventing both overselling and underselling
Order Creation
Konnect automatically fetches newly created shipments from Meesho and imports them into your Fynd Commerce
Order Processing & Documents
Fetch shipping labels and generate customer invoices seamlessly
End-to-End Status Updates
Forward, customer return, and RTO flows via Fynd Konnect keep every status in lockstep between Fynd Commerce and Meesho
Return & RTO Sync
Enable Return Sync to ingest customer returns and courier RTOs flows so that reverse logistics and invoicing stay aligned automatically
Auto & Manual Cancellations
Handle full, partial, or manual cancellations seamlessly through Konnect
Alerts & Monitoring
Monitor sync status, failures, and last-sync timestamps from the dashboard
Configuration and Features
- Multi-Seller Support: Configure multiple Meesho seller accounts under one company.
- SKU Mapping: Auto-map or manually link internal SKUs to Meesho Product IDs.
- Buffer Stock Configuration: Define buffer levels per SKU, location, or channel to prevent oversells.
- Alerts & Monitoring: View sync logs, failures, and performance KPIs in real time.
Process Flow Summary
- Authentication & Credential Validation: Verify seller credentials and establish a secure API connection.
- Item Sync & Mapping: Retrieve Meesho catalog items and map them to your internal SKUs.
- Real-time Inventory Updates: Push up-to-the-minute stock levels to Meesho to prevent overselling.
- Order Creation & Webhook Updates: Automatically import new Meesho orders and trigger webhook notifications.
- Order Confirmation & Packing: Confirm order availability and generate packing details in Konnect.
- Label Fetch from Meesho: Download shipping labels directly from Meesho’s API for each order.
- Invoice Generation via Fynd: Generate customer invoices in Fynd based on Meesho-provided data.
- Order Status Updates (Shipped, Delivered) on Webhook: Sync shipment and delivery statuses back to Konnect.
- Return & Cancellation Polling on Webhook: Poll for return and cancellation events and update Konnect accordingly.
Meesho compared to other Marketplaces
| Feature | Meesho | Amazon India | Flipkart |
|---|---|---|---|
| Commission Fee | Low/zero on many categories | Standard tiered commissions | Standard tiered commissions |
| Target Sellers | Small businesses, social resellers | Established & large sellers | Mix of large & small sellers |
| Marketing Approach | Social commerce via chats & networks | Direct online ads & search | Platform storefront & ads |
| Logistics | Managed by Meesho | FBA/Easy Ship/Self-ship | Flipkart Assured/Self-ship |
Differences from Standard Marketplace Channels
- Unique refresh token per seller-location; Fynd uses a common client ID & secret.
- Supplier/request IDs are location-specific; other credentials are Fynd-standard.
- SIMQ (Single Item Multi-Quantity): multi-item orders split into shipments by item.
- Partial cancellations allowed only at shipment level, not at individual quantity.
- No order hopping—orders must ship from one location or get canceled.
- Seller cancellations not allowed after acceptance/confirmation.
- Customer cancellations allowed until delivery phase.
- Each seller location has its own unique supplier ID.
- VSKU IDs differ by location, even for the same product.
- Meesho provides invoice data as JSON; Fynd generates PDF invoices based on it.
What’s Next?
- Already configured your Meesho Channel on Fynd Konnect? Head over to our Onboarding Checklist to make sure everything is set before Go Live!
- Ready to onboard? Start by creating your Meesho Supplier Panel account. You can refer our handy guide here.
- Already have a Meesho Supplier Panel account? Next step is to configure Meesho Channel on Fynd Konnect. Head over to our 'How to Configure Meesho Channel in Fynd Konnect' guide here.
- Stuck somewhere? Check out our Troubleshooting Guide or browse the FAQs. If you are still having issues, reach out to us at help@fyndplatform.com.