Price Factory

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The price factory feature in Fynd Commerce allows merchants to create and manage customised product pricing strategies based on geographic zones and currencies. Unlike store-level pricing - which applies a single price across all locations - price factories enable merchants to tailor prices by region (within a country) or by country (for international trade).

This feature is especially useful for merchants operating across diverse regions with different cost structures, taxes, logistics, or customer behaviours. It also supports multi-currency international pricing.

Overview

There are two types of price factories:

Create a price factory

Follow the steps below to create a price factory and define zone-specific pricing.

Step 1: Open Price Factory

1. On the Price Factory page, select Create price factory.

Step 2: Enter basic details

1. In the Basic details section, locate the field Price factory name.
2. Enter a name for this price factory. (Maximum: 100 characters)

Example: India North Region Pricing, USA Europe Winter Pricing

Step 3: Select the factory type

1. Under the Type section, choose one of the following:

   • Domestic – Select this to define price zones within your base country using pin codes, cities, or states.
   • International – Select this to define zones across countries and configure multi-currency pricing.

Click on the desired option to continue.

Step 4: Create price zone

4.1 Domestic (regional) price factory

1. In the Price zone section, click the Create zone button.

2. From the dropdown, select one of the following options:

   • Manual – Add areas by entering pin codes or selecting states/cities.
   • Bulk import – Upload a file with multiple zones.

If you choose Manual:

1. In the Select by dropdown, choose:
   1. Pin Code / Zip Code / Postal Code, or
   2. States / Regions / Cities
2. If you selected Pin Code, enter up to 50 codes manually, separated by commas. Example: 110001, 400001, 560001
3. If you selected States / Regions / Cities:
   1. Search and tick the boxes beside the required states or regions.
   2. Expand a state to choose specific cities if needed.
4. Click Save.

If you choose Bulk import:

Use this method if:

• You want to upload a large list of pin codes, cities, or regions.
• You prefer preparing zones in a spreadsheet instead of selecting them manually.

Steps to upload using bulk import:

1. In the Price zone section, click Create zone.
2. From the dropdown, select Bulk import.
3. Click Download sample to get the required CSV format.

1. Fill out your price zone details in the same format.

2. Click Choose file, then upload your .csv file (max file size: 10 MB).

3. Wait for the system to validate the data.

4. After a successful upload, the added country will appear in the Price zone table with action icons:

   • Download (⬇): Export the current zone data.
   • Delete (🗑): Remove the uploaded zone.

Example use case

Scenario: You want to apply a specific pricing structure for Northern India using bulk upload.

1. Download the sample CSV.
2. Add entries for states like Delhi, Haryana, Uttar Pradesh with appropriate cities and pin codes.
3. Upload the file in the bulk import section.
4. Once uploaded, you’ll see India listed in the Price zone summary.

4.2 International price factory

1. In the Price zone section, click the Create zone button.
2. From the country list, tick the boxes next to all countries you want to include in this price factory.
3. You can select as many countries as needed.
4. Use the search bar to find countries quickly.
5. Click Save.

The selected countries will now appear in the Price zone list.

Step 5: Select currency

Domestic

• The Currency field is auto-filled based on your business’s base currency.
• You cannot change this value.

Example: If your company is registered in India, the currency will be set to INR.

International

1. After selecting countries, go to the Currency section.
2. Click on the Currency dropdown.
3. Select one or more currencies you want to offer for this price zone.

   Note: You can select multiple currencies - there is no limit.

Example: If you're targeting USA, UK, and Germany, you might select:

• USD – for the USA
• GBP – for the UK
• EUR – for Germany

Click Save once currencies are selected.

Step 6: Activate and save

1. In the top-right corner, turn the Active toggle on to enable the price factory.
2. Click the Save button to finalise your configuration.

The system will now fetch your product catalogue and display it under the Products and pricing section.

Step 7: Manage products and pricing

Once you define the price zone and currency, and click Save, the Products and pricing section is enabled. This is where you can view all products included in the price factory and update their prices using multiple methods.

How products are added:

• After the price factory is saved, the system automatically imports all products from your catalogue.
• All existing products and their available sizes are marked as active by default.
• Any new variants (e.g. a new size for an existing product) are activated automatically.
• Any new products added later must be manually activated.

View and filter products: By default, the All products tab displays your entire product list with the following details:

Use the tabs and filters to:

• View All, Active, or Inactive products
• Search by product name
• Filter by Brand or Category

Activate or deactivate products

To control which products are active in this price factory:

1. Locate the product you want to update.

2. Use the toggle at the end of the row:

   • Blue toggle = Active
   • Grey toggle = Inactive

You can also navigate to the Active or Inactive tab to manage grouped views easily.

Method 1: Manually update prices per product

To edit price for a specific product:

1. Click anywhere on the product row.
2. A side panel will open displaying all available sizes (e.g. S, M, L).
3. For each size, enter:
   1. Selling price (displayed to customers)
   2. Actual price (original marked price, optional)
4. Click Save.

Manual edits are applied instantly and reflected on the backend and storefront. You do not need to click Save at the price factory level again.

Method 2: Use currency strategy

You can apply a rule to update pricing across products in bulk using the currency strategy tool.

To apply a strategy:

1. Click Manage products > Currency strategy.
2. In the Manage price panel:
   1. Select the Currency (e.g. INR).
   2. Choose whether to Increase or Decrease prices.
   3. Choose a method:
      1. Margin of – Apply a percentage increase or decrease.
      2. Flat – Add or subtract a fixed value.
3. Enter the percentage or flat amount.
4. Click Save.

Example 1: Margin strategy

• Strategy: Increase base prices by margin of 10%
• Base price: ₹1,000 → Resultant price: ₹1,100

Example 2: Flat value strategy

• Strategy: Decrease base prices by flat ₹200
• Base price: ₹1,000 → Resultant price: ₹800

The updated prices will apply across all active products for that currency.

Method 3: Bulk import via file upload

Use the bulk import option to efficiently update product pricing or activate/deactivate multiple products at once using an Excel or CSV file.

You can perform two types of bulk actions:

• Update prices for existing products
• Enable or disable product visibility in the price factory

Step 1: Access the bulk import tool

1. In the Products and pricing section, click Manage products.
2. Select Bulk import from the dropdown.
3. You will be redirected to the Bulk Action page.

Step 2: Select the type of bulk action

In the Import data section, open the dropdown and choose one of the following:

• Manage Product Pricing – Use this to bulk update prices.
• Enable / Disable Products – Use this to activate or deactivate products in the price factory.

Your selection determines which type of Excel file you will export or upload.

Step 3: Export the right Excel file

Click the Export button and select one of the following options:

• Sample – Downloads a blank template with headers only.
• Data – Downloads your product list with values prefilled (based on current price factory setup).

Once you export, your download appears in the Export history panel.

Step 4: Fill in the Excel file

• Option A: Manage Product Pricing. Use this file to update pricing. You can edit:

Only Seller Identifier and Selling Price are mandatory to apply pricing.

• Option B: Enable / Disable Products. Use this file to change product activation status in the price factory.

Click the Status cell to reveal a dropdown menu. Select:

• Active to include the product in the price factory
• Inactive to exclude it

Step 5: Upload the file

1. Click Choose file under Upload file.
2. Upload the file in .xlsx, .xls, or .csv format.
3. File size must not exceed 5 MB.
4. On success, you’ll see the message File uploaded successfully.

Step 6: Monitor upload status

The Upload history panel tracks your import progress. Statuses include:

• Pending – File accepted and queued
• Running – System is processing the file
• Completed – All changes have been applied

Hover on each entry to view:

• Upload date and time
• User who uploaded it
• Total records and result (e.g. All 5694 successful)

Example setup

Domestic pricing

Scenario: You want to charge different prices in northern Indian states due to shipping costs.

• Type: Domestic
• Zone: Uttar Pradesh, Delhi, Punjab
• Currency: INR
• Pricing rule: +15% increase over base price using global adjustment

International pricing

Scenario: You are expanding to the US, UK, and Australia, and want to offer pricing in their local currencies.

• Type: International
• Countries: United States, United Kingdom, Australia
• Currencies: USD, GBP, AUD
• Pricing strategy:
  • USD: Base price
  • GBP: +10%
  • AUD: -5% for competitive pricing