Commerce Panel → Sales Channel (select application) → Products → Seller Detail
Seller details allow you to display information about the merchant or supplier on the product details page (PDP). These attributes include:
- Manufacturer or marketer
- Country of origin
- SKU, HSN, or EAN codes
- Packed by or imported by
- Expiry date, shelf life, and similar values
You can group these attributes and display them on the product display page (PDP) using the Seller Details configuration.
Product Details are department-specific and describe the product itself (such as material, gender, size).
Seller Details, on the other hand, contain seller-side compliance or logistics-related attributes.
- In the Seller Details section, select Create attribute group.
- Enter a group name. This is the label that appears on the storefront (e.g. “Seller Info”, “Packed & Marketed by”).
- Use the Select attribute dropdown to search and add relevant seller-level attributes. Examples:
- Marketed By
- Manufactured By
- Packed By
- Country of Origin
- SKU, HSN, Imported By
- Add as many attributes as needed. You can:
- Reorder attributes by dragging them.
- Delete individual attributes using the bin icon.
- Rename the display label of each attribute using the drop-down arrow.
If you create a group called Seller Information and assign it the attributes Manufactured By, Country of Origin, and HSN Code, the PDP will show:
Example display on the PDP:
[group name] Seller Information:
[attributes]
Manufactured By: Fynd Retail Pvt. Ltd.
Country of Origin: India
HSN Code: 6109It might take up to 1 hour to reflect the changes. Since these configurations aren't used regularly, the caching duration is active and new changes might take time.
Best practices
- Group seller attributes logically (e.g. regulatory info, logistics info).
- Use short, readable names for groups and display labels.
- Avoid duplicate attributes across multiple groups.