The Meta Pixel extension provides you with the ability to monitor the actions of visitors on your website, by collecting data to help you track conversions from Facebook ads, optimize ads, create specific audiences for future ads and retarget individuals who have already taken action on your website. With this extension, managing various events such as adding items to a cart, adding items to a wishlist, making a purchase, and more, is made simple and straightforward. It also supports deduplication of events.
Learn more about deduplication.
Prerequisite - A Meta (Facebook) Business account. If you don't have an account, click here to create.
Go to Meta Business Manager.
Click Log In.
Sign in with your Meta Business (i.e., Facebook Business) account.
Go to Events Manager.
Click Connect data sources.
Select Web in the Connect a new data source popup.
Click Connect.
Enter suitable name for your pixel.
Click Create Pixel.
Enter the URL of your website.
Click Check.
(Recommended) Choose Conversions API and Meta pixel option.
Click Next.
Choose Set up manually option.
Click Next.
Close the window titled Connect website activity using the Conversions API.
Go to Settings tab.
Note down your Pixel ID.
Go to Extensions in Fynd Platform.
Click Meta Pixel extension.
Once you have installed this extension, it will be available in the list here.
- Select desired sales channel. Here, we have selected 'Sunglass Hut'.
In the upcoming sections, you'll learn more about various features available in Meta Pixel extension.
Click Meta Pixel & Conversions API widget.
Turn ON the toggle button to activate meta pixel for a sales channel.
Meta Pixel
GTM Tracking - Turn ON the toggle button if you have added Meta Pixel to GTM (Google Tag Manager).
Meta Pixel ID - Enter the meta pixel ID (which you have noted down in step 18) here. This field cannot be edited if you have turned ON the GTM tracking.
Save - Upon clicking this button, your configuration will be saved.
Conversions API
Turn ON the toggle button to activate server-side conversion tracking using Conversions API.
Meta Pixel ID - Enter the meta pixel ID (which you have noted down in step 18) here. This field cannot be edited if you have turned ON the GTM tracking.
Access Token - Enter the access token present in your Meta Business Manager console.
You can click 'Generate access token' to create access token for your Conversions API in Meta Business Manager console.
Test Events Code - Enter the test event code present in your Meta Business Manager console.
Test - Upon clicking this button, you can send the test event to your Meta Business Manager console. You can visit the Meta Business Manager and verify that your events are being received correctly.
Save - Upon clicking this button, your configuration will be saved.
Learn more about Conversions API.
Click Event Manager widget. Using this feature, you can enable/disable a response for any event by using the toggle button and save your configurations.
It supports the following events.
- Add To Cart
- Add To Wishlist
- Inititate Checkout
- Purchase
- Search
- View Content
It supports the following events.
- Add To Cart
- Add To Wishlist
- Inititate Checkout
- Purchase
- Search
- View Content
It might take up to 24 hours to reflect events on your Meta Business Manager console.
You can test Pixel in the Events Manager section of your Meta Business account.
Go to Test events tab, enter your website URL, and click Open Website. Perform actions such as viewing a product, adding to cart, checking a product, or purchasing a product, to view the results in the Test events tab.