How to access on Fynd Commerce
Commerce panel → Sales Channel (select application) → Marketing → Offers
The Average Transaction Value offer is designed to increase your average order value by rewarding customers who cross a spend threshold based on MRP (Maximum Retail Price). When the cart’s MRP crosses the Minimum Cart Value, the customer receives free items up to a maximum Free Gift Amount.
Unlike Free Gift Items (which uses effective selling price), this offer evaluates eligibility using the MRP of items.
- Campaigns targeting full-price (MRP) purchases
- Free merchandise on high-value carts
- AOV (Average Order Value) growth campaigns
- Loyalty rewards based on MRP spend
| Parameter | What It Means |
|---|---|
| Minimum Cart Value (MCV) (required) | Minimum cart value based on MRP |
| Discount Items (DI) (required) | Number of items eligible as free |
| Free Gift Amount (FGA) (required) | Maximum discount/free value |
Coupon Discount = Min(FGA, SUM(DImrp(all)))Where:
- DI = Discounted items
- FGA = Free gift amount (cap)
- DImrp(all) = Sum of MRP of DI items
Offer: Spend ₹9,999 (MRP), get ₹999 free
| Item | MRP |
|---|---|
| Item 1 | ₹4,499 |
| Item 2 | ₹3,999 |
| Item 3 | ₹4,800 |
| Details | Value |
|---|---|
| Total MRP | ₹13,298 |
| MCV | ₹9,999 |
| Eligible? | Yes |
| FGA | ₹999 |
| Discount | ₹999 |
| Customer Pays | ₹12,299 |
Scenario: ₹999 free above ₹9,999
- Offer Title: Spend ₹9,999, Get ₹999 Free
- Short Description: Get ₹999 worth free products
- Mode: Auto-Applied
- Minimum Cart Value: 9,999
- Discount Items (DI): 3
- Free Gift Amount (FGA): 999
- Customer Type: All
- FREEITEM999 — Spend ₹9,999, get ₹999 free
- FREEGIFT500 — Free items above ₹4,999