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User Roles and Responsibilities in Endless Aisle

1. Store Staff

Frontline employees who interact directly with customers.

  • Search and view product information across all stores and warehouses.
  • Place customer orders when items are unavailable in-store.
  • Manage payments, fulfilment preferences, and order confirmations.
  • Assist customers with real-time updates on order status.

2. Customer

Shoppers who wish to purchase products not available at the store.

  • Browse and select products with assistance from store staff.
  • Choose between home delivery, store pickup, or curbside collection.
  • Receive instant order confirmations and digital receipts.
  • Track order updates through notifications or customer service.

3. Admin (Head Office)

The central operations and management team.

  • Configure product visibility, pricing, and inventory synchronization.
  • Manage system integrations, permissions, and access control.
  • Monitor order trends, store performance, and staff activity reports.

4. Operations / Inventory Team

The logistics and backend fulfilment teams.

  • Track inventory levels in real time across the retail network.
  • Manage fulfilment and dispatch workflows efficiently.
  • Handle returns, replacements, and restocking processes.

5. CSM / Business Team

The customer success and business strategy teams.

  • Review performance reports and adoption metrics.
  • Assess the feature’s contribution to sales uplift and customer satisfaction.
  • Identify process improvements and training needs across stores.