Use this checklist to configure and launch your e-commerce storefront after completing company setup. Complete the steps in order before going live.
Step 1: Create Your E-commerce Website
Step 2: Select and Customise Your Store Theme
- Select a theme for your storefront
- Install and manage your selected theme
- Customise layout, colours, and sections using Theme Editor
- Configure general storefront branding settings
Step 3: Configure Store Navigation and Homepage
- Set up header and footer navigation menus
- Design and configure your homepage or landing page
- Enable Progressive Web App (PWA) settings (optional)
Step 4: Configure Product Listing and Display Behaviour
- Configure product listing display settings
- Set default sorting options for products
- Enable product comparison (optional)
- Configure product variant display style
- Customise the product detail page layout
- Display brand and seller information on product pages
Step 5: Configure Search and Merchandising
- Enable autocomplete search functionality
- Define searchable product attributes
- Add search synonyms and key mappings
- Configure search reranking rules
- Set up merchandising rules for product visibility
Step 6: Configure Customer Login and Authentication
- Enable customer login and registration
- Enable Google login (optional)
- Enable Facebook login (optional)
- Configure session control settings
Step 7: Configure Store Policies and Legal Information
- Add and publish legal documents (Privacy Policy, Terms, Return Policy)
- Configure invoice settings for customer orders
Step 8: Configure Checkout, Payments, and Refund Behaviour
- Enable required payment methods for this storefront
- Configure refund behaviour and payout settings
- Test online and offline payment flows before launch
Step 9: Configure Shipping and Fulfilment for Storefront Orders
- Set up delivery partners and configurations
- Configure shipment packaging rules
- Define delivery zones and shipping charges
- Configure fulfilment options (delivery, pickup, etc.)
- Set order routing rules
Step 10: Configure Marketing and Promotions
- Create discount coupons
- Create promotional campaigns
- Configure bank offers (if applicable)
- Set up customer rewards programmes (optional)
Step 11: Configure Customer Communication
- Set up communication providers
- Configure email notifications
- Configure SMS notifications
- Create marketing campaigns (optional)
Step 12: Review and Launch Your Storefront
- Review storefront on desktop and mobile devices
- Place a test order end-to-end
- Verify order confirmation notifications
- Verify refund flow
- Publish your storefront